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With just 170 days to go until the most important sporting event in the American Continent, the Organizing Committee for the Guadalajara 2011 Pan American Games announced the sale of tickets to the opening and closing ceremonies and for the sports competitions.
The announcement was made at the official Pan American Family hotel, El Presidente Intercontinental, by COPAG executives including General Director Carlos Andrade Garin, Sports and Operations Director Ivar Sisniega Campbell, Marketing Director Horacio de la Vega and Communications Director Federico Torres Lopez, who offered information about the process of acquiring tickets to the Pan American events.
Ivar Sisniega, spoke about the work that the technical sports area has done in conjunction with the marketing department to define the event sessions for which to sell tickets. During the Games, there will 420 sporting sessions of which 203 will be preliminary rounds, 68 will be quarterfinals and 139 will be finals where medal awards ceremonies will take place.
“There will be 1.4m seats available with about 100,000 of those to be distributed to the press, TV production, PASO VIPs, National Olympic Committees as well as for athletes to attend competitions for their own sports. The rest of the tickets, 1,390,000, will be available for sale,” explained Ivar Sisniega.
May 13 is the launch of the public ticket sale through the Games’ official ticketing agency Ticketmaster, online at www.ticketmaster.com.mx and by phone (+52 33) 3818-38 00 and (+52 55) 5325-9000. In the official Guadalajara 2011 website (www.guadalajara2011.org.mx), anyone can register to obtain certain additional benefits toward purchasing tickets.
Starting on July 6, ticket outlets will be installed: 4 in the Guadalajara metropolitan area, 1 in Puerto Vallarta, 2 mobile ticket booths, and shortly after, 13 ticket booths will open at several of the Pan American sports venues.
“Ticketmaster will enforce a limit of 8 tickets per person in order to prevent reselling practices. There will be a special sale for Scotiabank cardholders and for people who register on our internet page up until May 11” added Horacio de la Vega.
The marketing director also announced that ticket pricing will be accessible for the competitions, with $114.00 Mexican pesos being the average price, $450.00 for the most expensive and $20.00 for the least expensive.
For the opening ceremony prices range from $560 to $3,500 Mexican pesos while for the closing ceremony, the prices range from $280 to $2,200 pesos.
“The sale of tickets will be reinforced through several marketing campaigns in the sports venues and nearby areas as well as with spots in the radio, television, print press and in external markets,” informed de le Vega.
Besides individual sales, there will be packages combining several sports and to which a 30 per cent discount will be applied at purchase time. Students and teachers will also get the same level of discount and corporations may purchase group tickets. Incoming visitors will be able to buy packages that would include transportation, hotels and other benefits.
Marketing partners will play a key role in terms of promoting the event as they have several initiatives underway to ensure everyone is part of these events.
Carlos Andrade Garin called for ticket sales to be promoted in order to encourage people to get their tickets from day one of the launch.
“Each day, we feel a little closer to the Pan American Games. We have seen great response by many companies interested in getting tickets. I can almost assure everyone that for the opening ceremony, tickets will run out within a couple of days of the ticket launch,” expressed Andrade Garin.
Committed to Social Causes
The Organizing Committee wants to include everyone in celebrating America’s Fiesta; as such, 10 per cent of the tickets will be set aside for several organizations. COPAG is already processing several requests in order to facilitate tickets to the entities in most need.
The Jalisco Office of Social Assistance as well as the Jalisco Human Development Department have contacted COPAG in order to secure tickets to the competitive events for several of the people that receive support from these agencies.
Carlos Andrade Garin also announced that about 2,153 athletes from the Jalisco selection will have a seat at the opening ceremony since the project originated thanks to the growth and greatness of the state’s athletes.
Seventeen-year-old Quincy Alexander won a gold medal in the match sprint during the Junior Pan American Championships when he beat Bajan Javed Mounter in the final in Mar Del Plata, Argentina on Saturday. Alexander won the first ride of a best of three matchup before Mounter conceded the second race due to “ill feelings.”
Alexander reached the semifinals of the Keirin but was eliminated in the early stages of the kilo after clocking 1:08.63. The victory marked the Beacon cyclist’s first gold at Junior Pan Ams after being a part of the bronze-winning team in the team sprint in Mexico in 2009 and winning silver in the kilo and sprint in Puerto Rico in 2010. Meanwhile, T&T’s other entrant Jodi Goodridge reached the finals in both of her events, placing fourth in the 500m in 39.17 and fifth in the Keirin.
Commonwealth champion Lenn Hypolite will lead T&T’s four-member contingent at the Pan American Games qualifiers in Lima, Peru, this weekend. Hypolite won this country’s first ever medal at the Commomwealth Games when he captured the welterweight division in Chenai, India, in January getting the better of Dale Rhodie of Scotland 3-1. Caribbean champion Katherine Lee Aping, Central American and Caribeban (CAC) Games medallist Dorian Alexander and Japan-based Edson Breedy will complete the line up for T&T. Hypolite trains at the Westside Taekwondo Club in New York under the guidance of T&T’s Pan American Games bronze medallist Dr Chinedum Osuji .
The City University student is the 2008 Pan American championships silver medallist and will compete in the welterweight division. Lee Aping captured the junior women’s title at the Caribbean championships in Barbados in January. The St Joseph Convent, Port-of-Spain, fifth-form student also won the Best Female Fighter award. Alexander will compete in the featherweight division and is the reigning Central American and Caribbean Games bronze medallist. The 26-year-old medical doctor is a training partner of Hypolite at the Westside Taekwondo Club. Heavyweight Breedy spent a year working and training in Japan where he won several fights over in Asia.Colin Mufford and Dr Osuji are the two team coaches, while Anthony Ferguson is the manager.
COPAG’s Marketing Department has big surprises in store ahead of Guadalajara 2011
In a strategy to get more people interested in actively participating in all events related to the XVI Pan American Games Guadalajara 2011, the Marketing Department is planning great surprises for the enjoyment of citizens and to ensure that America’s Fiesta is in everyone’s lips.
The events planned are scheduled to be launched in the next few days in different shopping centers and other strategic points throughout the City. Athletes from Jalisco, volunteers, Pan American Ambassadors and COPAG’s employees will participate, including the friendly Pan American Mascots Leo, Gavo and Huichi, who will play a starring role in the fun-filled activities planned.
In parallel to these social events, the Guadalajara International Airport will be dressed with giant decals featuring the image of athletes so that they feel welcome as they arrive in Guadalajara and to also remind all travelers that they have a date with sports on October 14.
“The goal of this giant decal campaign is to create a high level of inspiration and generate excitement about the great experience that is to be had in Guadalajara; likewise, we want everyone in Mexico and the world abroad to join this great project.”
“In addition, in February we’re producing some very creating material of high national and international impact that will give a lot to talk about, that will speak well of Guadalajara 2011,” commented Juan Murray, COPAG Marketing Manager.
These initiatives are supported by three Jalisco icons: women who are internationally renowned for their beauty, Mariachi as a symbol of celebration and Tequila as the identity of Jalisco.
The campaigns will be promoted thought the official internet portal for the Games and through the social networks where some interactive surprises are in store.