The Trinidad and Tobago Olympic Committee (TTOC) officially announced its landmark cultural partnership with Sekon Sta, also known as Nesta Boxill, Focus Management and the Soca Squad.

The partnership was the second such initiative, with Erphaan Alves and the song ‘Believe’ being the first cultural partnership created. Commissioned by TTOC Corporate partner Press Play Juke Box as a key part of their text donate campaign. Believe since its release has generated great interest and favourable comments.

This element of the TTOC strategic marketing objective is focused on blending culture and sports with the hope to increase enthusiasm amongst citizens and provide inspiration to the athletes. The ultimate goal is to achieve 10 or more Olympic gold medals by the year 2024 (#10Golds24).

Sekon Sta released his song ‘My World’ with a festive music video highlighting the general public and athletes. The production was a collaboration with Ken Sambury, Define studios, Focus Management and the Soca Squad.

The partnership between Team TTO and Sekon Sta is to “Provide encouragement, support, patriotism and good citizen’s values to our athletes and their pursuit to sporting excellence in Rio in August this year,” said Wendell Constantine, TTOC executive board member.

‘My World’ and ‘Believe’ are compositions created to boost the morale of both our athletes and citizens and to encourage our nation to download the songs.

‘My World’ is available to download at and a ringtone version of the song can also be downloaded from for free.

For more information about TTOC and their partnerships or any other information regarding Trinidad and Tobago’s Olympic team( TeamTTO ) follow the Facebook page at Trinidad and Tobago Olympic Committee, the Instagram page at ttolympic or the Twitter account at ttolympic.

About the Trinidad and Tobago Olympic Committee
The Trinidad and Tobago Olympic Committee (TTOC) is an independent volunteer non profit organization responsible for providing Trinidad and Tobago athletes with resources they need to achieve goals at the Olympics, Youth Olympics Games (YOG), Central American and Caribbean Games (CAC Games), Pan American Games (Pan Am Games), Commonwealth Games and Youth Commonwealth Game. The TTOC is committed to Trinidad and Tobago athletes through the development of high performance sport. Our role also extends to promoting structured physical education and sustainability, and spreading the Olympic ideals throughout our communities even in the years between Olympic Games.