CLARENCE RAMBHARAT, Minister of Agriculture, Lands and Fisheries, identified ten issues post-COVID-19 that sports stakeholders must confront to emerge stronger and better-suited to the changing economic landscape.

The presence of the Covid-19 pandemic and diminishing resources available to sport nationally increases the importance of the sixth Annual Sport Industry TT, says president of the Trinidad and Tobago Olympic Committee (TTOC), Brian Lewis.

To be hosted on the Zoom digital platform on its traditional first...

Source: https://trinidadexpress.com

Change your mindset if Trinidad and Tobago intends to be serious about tapping into the opportunities on offer in the US $600 billion global sports industry.

Muhammad Ali, Usain Bolt, Pele, Billie Jean King, Michael Jordan, Nadia Comaneci, Diego Maradona, Serena Williams, Tiger Woods, and Brian Lara—all capture the power of the sports industry and their abilities to entertain and excite us. But behind the super stardom is a business and a tremendous opportunity for entrepreneurs to create a name for themselves, whether they are sports figures or not.

There is money to be made in sport, from the individual, administrative and commercial levels, and it starts with viewing sport as more than just a game.

FORMER professional basketballer Kibwe Trim believes for sport to develop in TT three aspects must be taken seriously – mindset, preparation and branding.

Mindset, preparation and branding.