Cricket Holdings America, a joint venture between New Zealand Cricket and the United States of America Cricket Association, has announced the appointment of TSE Consulting to assist with its plans to initiate a Twenty20 cricket league in North America.
The international sports consulting company has been appointed to deliver the host city selection process and the development of facility specifications, together with PROS Consulting, the US-based management and planning consultancy.
The formation of the league is the culmination of two years of collaboration with the International Cricket Council (ICC), whose support has ensured that the right foundations are in place for the development of a successful venture. The focus is to combine cricket with entertainment to create a fan-centric experience and bolster the 50,000-strong and growing active competitor base in the US.
Currently, the only ICC-sanctioned cricket facility in the US is located in Broward County, Florida, where TSE has assisted in the development of a business plan for the facility. The development of new facilities and use of temporary venues are a part of the plans for growing the game and staging a league. An aggressive programme to identify franchise locations in major North American markets will be underway shortly.
Keith Wyness, CEO of Cricket Holding America, said: “We have taken time to put all the pieces in place for a successful league that will be a lasting addition to the sports industry in North America. We look forward to announcing the cities that will host teams in the near future and the development of new cricket facilities throughout America. We are delighted to be working with TSE and PROS whose combined knowledge of host cities and facility development is the perfect fit for us.”
Dale Neuburger, director of TSE Consulting – North America, added: “The new league will be a great addition to the American sports landscape. Keith Wyness and the CHA team have provided the vision and expertise to support rapid growth in the popularity of cricket in North America, and TSE is honoured to have the opportunity to participate in the city identification and facility development process.”
-Matt Cutler
Source: www.sportbusiness.com