With the NBA season set to resume this month, Yao Williams, head of international business at Athletes First Partners, argues that NBA stars – and other athletes – have never had a greater opportunity to build meaningful relationships with brands.

Trinidad and Tobago Olympic Committee (TTOC) president Brian Lewis is throwing his support behind current International Olympic Committee (IOC) president Thomas Bach as the German announced his intention to seek a second term.

Thomas Bach has confirmed his intention to run for a second term as President of the International Olympic Committee (IOC).

ALTHOUGH the International Olympic Committee (IOC) has agreed to review Rule 50 of the Olympic Charter, the fraternity’s president Thomas Bach believes there is “no reason to rewrite history” amidst a renewed focus in athlete activism.

International Olympic Committee (IOC) President Thomas Bach sees "no reason to rewrite history" amid a renewed focus on the legacy of the organisation’s former leader Avery Brundage.