The T&T Olympic Committee (TTOC) is under taking a marketing and branding transformation plan as it seeks to maximise and monetise its commercial affairs. Raising funds to ensure the twin Island Republic’s athletes and national teams are as best prepared as possible is an ongoing challenge for sport organisations and governing bodies in T&T.

The TTOC, as the sport organisation in the country with responsibility for the world’s pinnacle event—the Olympic Games, has to meet the expectations of stakeholders. The TTOC is a non profit, non governmental organisation with sole and exclusive authority for the Olympic Games and other multi sport events sanctioned by the IOC (International Olympic Committee).

The organisation also acts as the CGA (Commonwealth Games Association) of T&T with responsibility for the Commonwealth Games and Youth Commonwealth Games. Responsible for implementing the TTOC strategic marketing plan, the marketing department was established last March with a mandate to maximise income from sponsorship and merchandising, ticketing, fund raising and broadcast rights fees.

The department focuses on the business behind sport and building the TTOC and CGA brands and revenue generation opportunities locally and globally. It is expected to bring fresh thinking on marketing, branding and engaging with sponsors and partners to drive the TTOC, CGA and its partner brands.

The committee’s confidence received a timely boost recently when the TTOC was invited by the IOC to present its marketing and brand transformation plan at an IOC marketing seminar. The presentation done by Chanelle Young and Rheeza Grant of the TTOC marketing department received positive feedback at the seminar.

The TTOC aims to be a catalyst and key contributor to the development of sport marketing and the business of sport in T&T. As part of its efforts in the above regard, the TTOC will host a sport marketing and business of sport conference on Wednesday March 9, at the Hyatt Regency Hotel, Port-of-Spain.