Chairman of the Sport Company of Trinidad and Tobago (SPORTT) and former national cyclist Michael Phillips called on stakeholders to focus on the hosting of events and activities as the centre of their sports marketing and business model.
Phillips was speaking at the Trinidad and Tobago Olympic Committee (TTOC) First Sports Marketing and Business of Sport Conference under the theme “Towards Economic Growth and Diversification—Trinidad and Tobago Sport Rising to the Challenge” at the Hyatt Regency, Port of Spain, yesterday.

Phillips drew on his experience as a former struggling cyclist who had to raise funds through his own efforts and his ventures into promotion as examples of how other individuals and organisations could re-frame the sports business model.